I am a seasoned digital marketer with 7+ years of experience. I am specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many process and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking! I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results. Being an entrepreneur myself, I understand what matters most to a business — it’s getting results. I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards.
Experience
March - 2021 - Current
Digital Marketing Executive - Your Place Real Estate
- Developing and implementing digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
- Creating and managing online advertising campaigns across various channels such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Conducting keyword research and optimizing website content for search engine optimization (SEO).
- Analyzing website and campaign data to measure performance and identify areas for improvement.
- Creating and managing email marketing campaigns to engage and nurture leads.
- Developing and implementing social media marketing strategies to increase engagement and drive website traffic.
- Staying up-to-date with emerging digital marketing trends and technologies.
- Designing and developing responsive websites using HTML, CSS, JavaScript, and another web CMS WordPress.
- Collaborating with cross-functional teams including designers, project managers, and content creators to ensure websites meet business and user requirements.
- Ensuring website security, scalability, and performance by optimizing code and implementing best practices.
- Debugging and troubleshooting website issues to ensure optimal website functionality.
Conducting website maintenance, updates, and backups to ensure website continuity. - Staying up-to-date with emerging web development trends and technologies.
2015 - Feb 2021
Web Development & Digital Marketing Specialist - Svarna Training Institute.
- Analyzing and reporting on website and digital marketing activity using Google analytics and other reporting tools.
- Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing.
- Support and execute the tracking of online KPIs, analyze results and propose improvements.
- Ensured that website content is accurate and up to date. Create, develop, and execute inbound marketing campaigns using compelling content.
- Manage our paid social strategy with insight into budget allocation and audience targeting.
- Using a range of marketing technology, produce website campaign landing pages and marketing emails to support regional marketing campaigns.
- Assisting with looking at key areas to improve and optimize our website.
- Create promotional material for marketing purposes.
- Develop and create dynamic spec ads.
- Design and marketing materials development: enhance our brand presence (eBooks, flyers, booth design, web banners, PowerPoints, sales collateral, infographics, videos, etc.).
- Manage technical integration with third party services. Monitor uptime, hosting, and databases to ensure site is performing at maximum capacity.
- Design and develop high performing landing pages.
- Develop, execute and optimize PPC campaigns – keyword research, ad copy, landing pages, bidding, budget management, competitor analysis. Design, build, or maintain web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. Perform or direct web site updates.
- Back up files from web sites to local directories for instant recovery in case of problems.
- Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
2018 - 2019
Freelance Web & Digital Marketing
- The Sheffield Private School
2010 - 2015
IT Manager - BLESSTECH LLC, Pakistan
