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Resume

Digital Marketing Specialist with 10+ years of experience in Google Ads, Facebook Ads, conversion tracking, and web analytics. Skilled in creating, managing, and optimizing online campaigns for e-commerce stores, event caterers, real estate agents, and small businesses. Data-driven and results-oriented, with a proven track record of delivering increased leads, sales, and revenue for clients. Seeking to leverage my expertise and passion for digital marketing to contribute to the growth and success of ABC Company.

  • Age 31
  • Residence UAE
  • Freelance Available
  • Address Dubai, UAE
  • Phone +971 56 136 1785
  • E-mail contact@alirazaqureshi.com

Services

Digital Marketing

A specialist in digital marketing can help you realize your company's full potential. We create laser-focused campaigns that provide you with quality leads and increase your ROI.

Web Development

Great code quality, always delivered on time, high availability, prompt responses. Unique software approaches each client, offering custom software solutions.

Experience
March - 2021 - Current
Digital Marketing Executive: Your Place Real Estate
  • Developing and implementing digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
  • Creating and managing online advertising campaigns across various channels such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Conducting keyword research and optimizing website content for search engine optimization (SEO).
  • Analyzing website and campaign data to measure performance and identify areas for improvement.
  • Creating and managing email marketing campaigns to engage and nurture leads.
  • Developing and implementing social media marketing strategies to increase engagement and drive website traffic.
  • Staying up-to-date with emerging digital marketing trends and technologies.
  • Designing and developing responsive websites using HTML, CSS, JavaScript, and another web CMS WordPress.
  • Collaborating with cross-functional teams including designers, project managers, and content creators to ensure websites meet business and user requirements.
  • Ensuring website security, scalability, and performance by optimizing code and implementing best practices.
  • Debugging and troubleshooting website issues to ensure optimal website functionality.
    Conducting website maintenance, updates, and backups to ensure website continuity.
  • Staying up-to-date with emerging web development trends and technologies.
2015 - 2021
Web Development & Digital Marketing Specialist, Svarna Training Institute.
  • Analyzing and reporting on website and digital marketing activity using Google Analytics and other reporting tools.
  • Leads all digital marketing programming efforts, ensuring that all programming is on target and high-performing.
  • Support and execute the tracking of online KPIs, analyze results and propose improvements.
  • Ensured that website content is accurate and up-to-date. Create, develop, and execute inbound marketing campaigns using compelling content.
  • Manage our paid social strategy with insight into budget allocation and audience targeting.
  • Using a range of marketing technologies, produce website campaign landing pages and marketing emails to support regional marketing campaigns.
  • Assisting with looking at key areas to improve and optimize our website.
  • Create promotional material for marketing purposes.
  • Develop and create dynamic spec ads.
  • Design and marketing materials development: enhance our brand presence (eBooks, flyers, booth design, web banners, PowerPoints, sales collateral, infographics, videos, etc.).
  • Manage technical integration with third party services. Monitor uptime, hosting, and databases to ensure site is performing at maximum capacity.
    Design and develop high performing landing pages.
    Develop, execute and optimize PPC campaigns: keyword research, ad copy, landing pages, bidding, budget management, and competitor analysis.
  • Design, build, or maintain web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. Perform or direct web site updates.
  • Back up files from web sites to local directories for instant recovery in case of problems.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
2018 - 2019
Freelance Web & Digital Marketing: The Sheffield Private School
2010 - 2015
IT Manager, BLESSTECH LLC, Pakistan
Education
2024
Education
AI-powered performance ads certification

Completion ID: 245174575

2024
Education
Google Ads Search Certification

Completion ID: 245135403

2021
Education
Google Ads Measurement Certification

Completion ID: 76543985

2021
Education
Shopping ads Certification: Google
Completion ID: 76545666
2020
Education
The Fundamentals of Digital Marketing (Google)
https://learndigital.withgoogle.com/link/1qsdpcedm9s Credential ID: H32 2MT SDD
2020
Education
Google Ads Display Certification - Google

Credential ID: 62798738

2020
Education
Google Ads Search Certification - Google

Credential ID: 62801199

2020
Education
Google Analytics Individual Qualification: Google

Credential ID: 62803693

2012
B.C.S., Pakistan

Bachelor of Computer Science
( Islamia University, Bahawalpur , Pakistan )

2010
I.COM, Pakistan

Intermediate in Commerce ( B.I.S.E Bahawalpur, Pakistan )

2008
Web Development: Pakistan

WordPress, Joomla, Javascript, html , Css

2008
Graphic Design, Pakistan

Adobe Creative Suite

Skills

  • Social Media Marketing
    85%
  • Responsive Web Design
    95%
  • Email Marketing
    80%
  • Facebook Marketing
    85%
  • Google Analytics
    90%
  • Google AdWords Professional
    87%
  • Search Engine Optimization (SEO)
    85%
  • Google Webmaster Tools
    85%
  • WordPress
    92%
  • Microsoft Office
    80%
  • Adobe Photoshop
    85%
  • Adobe Illustrator
    75%
  • SEMrush
    85%

Languages Skills

  • English
    80%
  • URDU
    100%

Coding Skills

  • WordPress
    90%
  • PHP / MYSQL
    75%
  • JavaScript
    80%
  • HTML / CSS
    95%

Knowledge

  • Website hosting
    90%
  • Content Creation
    90%
  • CRM
    90%
  • Organization and project management skills
    90%
  • Constantly learning and improving
    90%
  • Being able to manage time and prioritize
    90%
  • Data Analysis
    90%
  • Search engine marketing
    90%
  • Knowledge and appreciation of automation
    90%
  • Keeping up-to-date with the industry
    90%

Testimonials