loading...

Resume

Ali Raza Qureshi

about me
about me

I am a seasoned digital marketer with 7+ years of experience. I am specialize in Google Ads, Facebook Ads, conversion tracking, and web analytics. I've been consulted for, created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients, providing leads and sales for e-commerce stores, event caterers, real estate agents, and small businesses. I approach digital marketing from a data-driven perspective, experimenting and testing to deliver optimal results. My sweet spots are the intersection of process improvement, strategy, and technology. I have successfully delivered many process and profitability improvement projects across multiple business units and departments, and startups. I will analyze your product's insight & will create a strong marketing strategy using my analysis. Traffic, conversion, social engagement, along with setting up the tracking! I can set up, manage, and troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, and other tracking tools to track and attribute new leads and sales, ensuring that my clients get results. Being an entrepreneur myself, I understand what matters most to a business — it’s getting results. I communicate results and keep my clients in the know with regular updates, personalized reports, and interactive dashboards.

  • Age: 29
  • Residence: UAE
  • Freelance: Available
  • Address: JLT, Dubai
  • Phone: +971 56 136 1785
  • E-mail: contact@alirazaqureshi.com
Experience
2021 - Current
Digital Marketing Executive - Your Place Real Estate
2015 - Feb 2021
Web Development & Digital Marketing Specialist - Svarna Training Institute.
  • Analyzing and reporting on website and digital marketing activity using Google analytics and other reporting tools.
  • Leads all digital marketing programming efforts, ensuring that all programming is on goal and high-performing.
  • Support and execute the tracking of online KPIs, analyze results and propose improvements.
  • Ensured that website content is accurate and up to date. Create, develop, and execute inbound marketing campaigns using compelling content.
  • Manage our paid social strategy with insight into budget allocation and audience targeting.
  • Using a range of marketing technology, produce website campaign landing pages and marketing emails to support regional marketing campaigns.
  • Assisting with looking at key areas to improve and optimize our website.
  • Create promotional material for marketing purposes.
  • Develop and create dynamic spec ads.
  • Design and marketing materials development: enhance our brand presence (eBooks, flyers, booth design, web banners, PowerPoints, sales collateral, infographics, videos, etc.).
  • Manage technical integration with third party services. Monitor uptime, hosting, and databases to ensure site is performing at maximum capacity.
  • Design and develop high performing landing pages.
  • Develop, execute and optimize PPC campaigns – keyword research, ad copy, landing pages, bidding, budget management, competitor analysis. Design, build, or maintain web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. Perform or direct web site updates.
  • Back up files from web sites to local directories for instant recovery in case of problems.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
2018 - 2019
Freelance Web & Digital Marketing - The Sheffield Private School
2010 - 2015
IT Manager - BLESSTECH LLC, Pakistan
Education | Certifications
2021
Google Ads Measurement certification - Google

Completion ID: 76543985

2021
Shopping ads Certification - Google

Completion ID: 76545666

2020
The Fundamentals of Digital Marketing - Google

https://learndigital.withgoogle.com/link/1qsdpcedm9s

Credential ID: H32 2MT SDD

2020
Google Ads Display Certification - Google

Credential ID: 62798738

2020
Google Ads Search Certification - Google

Credential ID: 62801199

2020
Google Analytics Individual Qualification - Google

Credential ID: 62803693

2012
B.C.S - Pakistan

Bachelor of Computer Science
( Islamia University, Bahawalpur , Pakistan )

2010
I.COM - Pakistan

Intermediate in Commerce ( B.I.S.E Bahawalpur, Pakistan )

2008
Web Development - Pakistan

WordPress, Joomla,  Javascript, html , Css

2008
Graphic Design - Pakistan

Adobe Creative Suite

What I Do

Digital Marketing

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services

Web Development

Web development is the work involved in developing a Web site for the Internet (World Wide Web) or an intranet (a private network). ... Among Web professionals, "Web development"

Graphic Design

Create visual text and imagery concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers.

Skills

  • Social Media Marketing
    85%
  • Responsive Web Design
    95%
  • Email Marketing
    85%
  • Facebook Marketing
    90%
  • Google Analytics
    80%
  • Google AdWords Professional
    87%
  • Search Engine Optimization (SEO)
    75%
  • Google Webmaster Tools
    80%
  • WordPress
    92%
  • Microsoft Office
    85%
  • HTML5
    80%
  • Adobe Photoshop
    85%
  • Adobe Illustrator
    80%
  • SEMrush
    90%
  • Facebook ads
    93%
  • Google ads
    95%

Languages Skills

  • English
    70%
  • URDU
    100%

Coding Skills

  • WordPress
    90%
  • HTML
    80%
  • PHP , JavaScript
    75%
  • Python
    50%

Knowledge

  • Website hosting
    90%
  • Data Analysis
    70%
  • Content Creation
    95%
  • SEO & SEM
    85%
  • CRM
    85%
  • Social Media
    85%
  • Organization and project management skills
    85%
  • Knowledge and appreciation of automation
    85%
  • Constantly learning and improving
    85%
  • Keeping up to date with the industry
    85%
  • Being able to manage time and prioritize
    85%
  • Understanding UX
    85%

Testimonials